I don't know about you but when I am looking for somewhere to gamble online I tend to go off recommendations of someone that has deposited their own funds into a certain place.
If I see someone has risked their own money there and received a withdrawal request. Or even better hear of a number of people that have done this then I am much more inclined to feel secure in gambling at that place.
Why would anybody ever consider playing at a place they haven't heard of before?
There's always going to be rogues on the internet and there are plenty of review sites out there willing to take the risk before you do.
Create your own online poker league - Pistol Poker